About us
Prime Choice Rental is Richmond’s trusted car rental company, dedicated to delivering a seamless and reliable driving experience for every customer. We pride ourselves on offering a wide selection of clean, well-maintained vehicles — from compact cars and sedans to SUVs and vans — all at affordable daily, weekly, and monthly rates.
Mission
Our mission is to make car rental simple, convenient, and stress-free. Whether you’re traveling for business, leisure, or simply need a temporary ride, we ensure that every step, from booking to pickup, is quick and hassle-free. With flexible rental terms, transparent pricing, and exceptional customer service, we aim to provide you with the confidence and peace of mind you deserve on the road.
At Prime Choice Rental, we believe in reliability, honesty, and customer satisfaction. Every vehicle is thoroughly inspected and sanitized before each rental, so you can drive safely and comfortably. Wherever your journey takes you, we’re here to keep you moving, because your time, comfort, and safety are our top priorities.
Drop Off and Pickup
Cancel Anytime
Breakdown Coverage
Additional Drivers
FREE Maintenance
Maintenance support
Clean, inspected vehicles
Toll Road
Customer Service
Unlimited mileage
Flexible payment
CDW (Collision Damage Waiver)
Who is This For?
Families and Groups
Traveling with loved ones? Prime Choice Rental provides spacious, family-friendly vehicles with plenty of room for passengers and luggage, ensuring everyone travels safely and comfortably.
Tourists and Vacationers
Exploring the heart of Richmond VA? Our reliable cars make it easy to visit local landmarks, explore scenic routes, and enjoy Virginia’s top attractions at your own pace.
Budget-Conscious Renters
For Uber, Lyft, and other rideshare professionals, our rentals offer unbeatable value, low deposits, flexible terms, and cars designed for all-day driving comfort.
Our mission at Prime Choice Rental is to make car rentals easy and convenient by providing reliable vehicles, affordable rates, and exceptional service for every journey.
Contact Us
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