Looking for a car rental in New Kent, VA that’s easy, affordable, and dependable?
At Prime Choice Rental, we take the hassle out of renting a car. Whether you need a reliable ride for a business trip, weekend getaway, or rideshare driving, we’ve got you covered.
We proudly serve New Kent and surrounding areas with clean, well-maintained vehicles, flexible rental options, and excellent customer support — making it easier than ever to get on the road with confidence.
At Prime Choice Rental, we believe quality service shouldn’t come with hidden fees or complicated terms.
Our diverse fleet and straightforward rental process make it simple to find the perfect car for your needs — all at a price you can afford.
What We Offer
● Compact cars for everyday driving
● Sedans for business trips or weekend travel
● SUVs and vans for families and groups
We provide low deposits, no credit check, and fast booking, making the rental process smooth and stress-free.
1. What vehicles are available in New Kent?
We offer compact cars, sedans, SUVs, vans, and economy car vehicles for short- or long-term use.
2. Do you offer rideshare rentals?
Yes! We provide Uber- and Lyft-approved vehicles available for flexible weekly or monthly plans.
3. Do I need a credit card to rent?
No. We accept debit cards and other approved payment methods — no credit check required.
4. Can I rent long-term?
Yes. We offer extended rental plans perfect for business travelers or rideshare drivers.
5. Is roadside assistance included?
Yes, 24/7 roadside support is included with every rental at no extra charge.
6. Where is your rental office located?
We’re just a short drive away at 3607 Nine Mile Rd, Richmond VA 23223 — easily accessible from New Kent County.

Our mission at Prime Choice Rental is to make car rentals easy and convenient by providing reliable vehicles, affordable rates, and exceptional service for every journey.
Contact Us
Business Hours
9 AM–5 PM | Monday - Friday
Saturday by Appointment
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